Slay&E our collab with Maddy Lucy Dann, raising funds for Doctors Without Borders

We love using fashion as a tool for creative expression and positive change. Founded with a mission to make slow, sustainable fashion accessible and meaningful, our clothing is crafted with care, celebrating individuality and neurodivergent experiences through artistic designs.

Our new collaboration with Maddy aligns with this ethos, as she is not only a beloved figure online but also an advocate for inclusivity and mental health & physical health awareness. The designs have been created as a collection of eco-printed organic garments, made to order- to reduce both waste and environmental impact.

Maddy Lucy Dann, with over 1.3 million followers on TikTok, has become a beacon of joy, humour, and insight. As an A&E doctor, she uses her platform to entertain while simultaneously educating her audience, often using comedy to explore mental health, medicine, and the general every day- talking directly to viewers in her hilarious manner. Her blend of wit, intelligence, and openness has earned her a loyal following, and this collaboration reflects the same values .

Each design in the collection captures iconic moments from Maddy’s online persona—whether it’s her “long boi” references or her lighthearted commentary on medical life. This limited-edition range aims to brighten up wardrobes while also making a difference: a portion of the profits will go towards various charities, amplifying both Maddy’s and WAHP’s commitment to giving back.

We’re thrilled to partner with Maddy, someone who truly embodies our brand’s values of creativity, intelligence, and compassion. Her ability to bring laughter into people’s lives, while being incredibly hardworking and genuine, made her the perfect fit for this collaboration.

Maddy will be dropping 2 new designs almost each month from October 2024 to April 2025, check out the pieces so far here!